Summerland is in search of an independent contractor to help us navigate the world of paid media, particularly in regards to social media marketing. We generally ave the creative but need help spreading it. As an Ads Manager, you will be responsible for planning, executing, and optimizing our social media advertising campaigns to drive engagement, increase brand awareness, and generate conversions for our company. The ideal candidate has years of experience and an understanding of regulations and terms & conditions around promoting cannabis-adjacent products.
- Proven work experience as a Social Media Ads Manager or a similar role, with existing case-studies.
- In-depth knowledge of social media platforms and their advertising features, including Facebook Ads Manager, Twitter Ads, LinkedIn Ads, Pinterest etc.
- Strong analytical skills with the ability to interpret data and insights to drive campaign optimization.
- Proficiency in using analytics tools such as Google Analytics, Facebook Analytics, or similar platforms.
- Creative mindset with the ability to think strategically and navigate innovative ideas.
- Create, manage, and monitor effective ad campaigns to meet specific marketing objectives and key performance indicators (KPIs).
- Conduct thorough market research to identify target audiences, trends, and competitors to optimize ad targeting and messaging.
- Collaborate with the creative team to develop compelling ad creatives, copy, and landing pages to maximize campaign performance.
- Monitor and analyze ad campaign performance using relevant analytics tools, and provide regular reports and insights to the management team.
- Optimize campaigns based on data analysis, A/B testing, and industry best practices to continuously improve campaign performance and ROI.
- Stay updated with the latest social media advertising trends, tools, and platforms, and provide recommendations for innovation and optimization.
- Monitor industry trends and competitor strategies to identify new opportunities and stay ahead of the curve.
- Part Time availability on a Freelance basis.
To apply please email Work@WelcomeToSummer.land with your info about your work.
Include "Ads Manager" in the subject line.
Thank you friends!